Create unique campaigns with ChatGPT
Search and store tool for Chat GPT Prompt
Create unique and engaging campaigns with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.
Understanding A/B Testing and Multivariate Testing for Email Campaigns
What is the difference between A/B testing and multivariate testing for email campaigns?
Optimizing Call-to-Action and Buttons in Email Campaigns with Multivariate Testing
How can I use multivariate testing to optimize the call-to-action and buttons in my email campaigns?
Using Multivariate Testing to Optimize Email Campaign Personalization and Segmentation
How can I use multivariate testing to optimize the personalization and segmentation of my email campaigns?
Generating an Opinion about Multivariate Testing for Email Campaigns
How can I use multivariate testing to optimize the layout and design of my email campaigns?
How to Use A/B Testing to Determine the Best Email Subject Lines for Campaigns
How can I use A/B testing to determine the best email subject lines for my campaigns?
Determining the Best Email Length for Campaigns using A/B Testing
How can I use A/B testing to determine the best email length for my campaigns?
Using A/B Testing to Determine the Best Email Frequency for Campaigns
How can I use A/B testing to determine the best email frequency for my campaigns?
How to Use A/B Testing to Determine the Best Email Content for Campaigns
How can I use A/B testing to determine the best email content for my campaigns?
Using Email Marketing Data Analysis to Improve Your Email List Building Efforts
How can I use email marketing data analysis to improve my email list building efforts?
Using Email List Segmentation to Improve Email Campaign Performance
How can I use email list segmentation to improve the performance of my email campaigns?
Using Email Personalization to Build Your Email List
How can I use email personalization to build my email list?
How to Use Email List Segmentation to Increase the Impact of Email Campaigns
How can I use email list segmentation to increase the impact of my email campaigns?
Creating More Personalized and Engaging Email Campaigns with Email List Segmentation
How can I use email list segmentation to create more personalized and engaging email campaigns?
Creating an Opinion about Email List Segmentation for Lead Nurturing Campaigns
How can I use email list segmentation to create more effective lead nurturing campaigns?
Using Email Segmentation to Improve ROI of Email Campaigns
How can I use email segmentation to improve the ROI of my email campaigns?
Effective Ways to Re-Engage Inactive Email Subscribers
What are some effective ways to re-engage inactive email subscribers?
Using Email List Segmentation to Personalize Campaigns
How can I use email list segmentation to personalize my campaigns?
Generate an Opinion about the Best Keywords for PPC Campaigns
Find the best keywords for [TOPIC] PPC campaigns
Creating an Opinion About the Power of Simplicity in Copywriting Campaigns
Can you provide an example of a successful copywriting campaign that utilized the power of simplicity?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k
Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.
Going from beginner → advanced prompt engineer
As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how
Spend time with the tools
- The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
- Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.