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Create unique and engaging copywriter with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.
Using the Power of Surprise to Increase Conversions
How can I use the power of surprise in my copywriting to increase conversions?
How Can I Use the Power of Association in My Copywriting to Increase Conversions?
How can I use the power of association in my copywriting to increase conversions?
Copywriting Example that Appeals to the Senses
Can you provide a copywriting example that successfully appeals to the senses?
Using the Inverted Pyramid Method in Copywriting
How can I use the use the inverted pyramid method in my copywriting?
What is the Difference Between Copywriting for Web vs Copywriting for Print?
What is the difference between copywriting for web vs copywriting for print?
What is the Difference Between Long-Form and Short-Form Copywriting?
What is the difference between long-form and short-form copywriting?
How to Use Power Words to Increase Conversions in Copywriting
How can I use power words in my copywriting to increase conversions?
Common Copywriting Mistakes to Avoid
What are some common copywriting mistakes to avoid?
Using Scarcity and Urgency in Copywriting to Increase Conversions
How can I use scarcity and urgency in my copywriting to increase conversions?
What is the Difference Between Direct Response Copywriting and Brand Copywriting?
What is the difference between direct response copywriting and brand copywriting?
Creating a Strong Connection with Your Audience Through Emotional Appeals in Copywriting
How can I use emotional appeals in my copywriting to create a strong connection with my audience?
What are the Best Practices for Writing Headlines in Copywriting?
What are some best practices for writing headlines in copywriting?
How to Use Social Proof in Copywriting to Build Trust with Audience
How can I use social proof in my copywriting to build trust with my audience?
Generate an Opinion about Common Copywriting Formulas
What are some common copywriting formulas and how can they be used?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.