ChatGPT, the advanced language model, can help web developers create an efficient workflow for developing a product catalog. With its natural language processing capabilities, ChatGPT can generate descriptive content and streamline the process of organizing, categorizing, and displaying products on the web. It can also assist in developing search algorithms and implementing e-commerce functionalities. By utilizing ChatGPT, web developers can focus on the creative aspects of designing the product catalog, while leaving the time-consuming tasks to the AI.