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6 Advanced ChatGPT Prompts: Developing buyer personas

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buyer personas target audience market research

7 Expert ChatGPT Prompts: Budgeting techniques

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chatgpt budgeting financial literacy

6 Innovative ChatGPT Prompts: Approve team budget

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6 Strategic ChatGPT Prompts: Reduce financial stress

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financial stress personalized advice budget

6 Proven ChatGPT Prompts: Developing HR social media strategies

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social media content ideas audience targeting

18 Expert ChatGPT Prompts: Inspirational/Motivational Quotes

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personal development inspirational quotes targeted keywords

6 Strategic ChatGPT Prompts: Developing event budgets

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event budget budgeting strategies return on investment

6 Strategic ChatGPT Prompts: Generating financial projections

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7 Proven ChatGPT Prompts: Help create debt repayment

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chatgpt debt repayment budgeting strategies

6 Proven ChatGPT Prompts: Generating elevator pitch

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elevator pitch product service target audience

6 Strategic ChatGPT Prompts: Developing video production strategy

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video production strategy content ideas target audiences

6 Innovative ChatGPT Prompts: Creating sales proposals

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sales proposal persuasive content target audience

6 Strategic ChatGPT Prompts: Creating welcome packets

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ai language model personalized welcome messages target audience

6 Innovative ChatGPT Prompts: Writing buyer personas

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chatgpt buyer personas target audience

6 Strategic ChatGPT Prompts: Build product landing pages

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6 Proven ChatGPT Prompts: Developing email marketing campaign retargeting strategies

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chatgpt email marketing retargeting strategies

6 Proven ChatGPT Prompts: Writing email newsletter content

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email newsletter content generation target audience

6 Innovative ChatGPT Prompts: Generating Pinterest Ads targeting ideas

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pinterest ads chatgpt audience targeting

11 Advanced ChatGPT Prompts: Target Audience Definition

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marketing customer profile target audience

11 Strategic ChatGPT Prompts: Social Media Strategy

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social media strategy content generation target audience

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.