[number]: [3] [your target audience here]: [Adults aged 18-65 who are frequent users of digital products] [describe current usability testing process here]: [Currently, our agency conducts usability tests by recruiting participants from our user base and using survey tools to identify areas of improvement. We also use focus groups to gain insights into user experience.] [your desired outcomes here]: [We want to be able to identify areas of improvement in order to enhance user experience and make our digital products more user-friendly.] [usability testing inspiration one]: [Conducting A/B testing to compare different designs and user interfaces.] [usability testing inspiration two]: [Using eye-tracking technology to observe user behavior.] [usability testing inspiration three]: [Implementing usability heuristics to evaluate user experience.] [your usability testing guidelines here]: [When conducting usability tests, we should ensure that our participants are representative of our target audience, that our surveys are tailored to our users’ needs, and that our focus groups are conducted in a comfortable and conducive environment.]