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What are the best practices for using email design to create a sense of community with my subscribers?
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Creating an Email Template Optimized for High Deliverability and Engagement
How can I create an email template that is optimized for both high deliverability and high engagement?
How to Use Email Design to Improve Open Rates
What are the most effective ways to use email design to improve the open rate of my emails?
Best Practices for Improving Email Delivery Rate Through Email Design
What are the best practices for using email design to improve the delivery rate of my emails?
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How can I use email design to make my emails more engaging and memorable for my subscribers?
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What are the best practices for using animation and interactivity in email design?
Creating a Functional and Aesthetically Pleasing Email Template
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What are the most effective ways to use design elements like buttons and icons in email marketing?
Best Practices for Using White Space in Email Design
What are the best practices for using white space in email design?
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Making Email Templates Mobile-Responsive
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What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.