Create unique emails with ChatGPT
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Create unique and engaging emails with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.
How to Use Mobile-Specific A/B Testing to Optimize Emails for Different Mobile Devices and Operating Systems
How can I use mobile-specific A/B testing to optimize my emails for different mobile devices and operating systems?
Optimizing Animation in Emails for Mobile Devices
How can I optimize the use of animation in my emails for mobile devices?
Optimizing Video Use in Emails for Mobile Devices
How can I optimize the use of video in my emails for mobile devices?
Optimizing White Space in Emails for Mobile Devices
How can I optimize the use of white space in my emails for mobile devices?
Testing Emails on Different Mobile Devices Before Sending
How can I test my emails on different mobile devices before sending them?
Creating Mobile-Responsive Emails
How can I make sure my emails are mobile-responsive?
How to Make Emails Easy to Read and Navigate on a Mobile Device
How can I make sure my emails are easy to read and navigate on a mobile device?
Using Email Deliverability Best Practices for Trigger-Based Emails
How can I use email deliverability best practices for trigger-based emails?
Best Practices for Email Deliverability to Avoid Blocked Emails
How can I use email deliverability best practices to ensure my emails are not blocked by government or institutional email filters?
Understanding Email Marketing Regulations for Different Types of Campaigns
How can I ensure compliance with email marketing regulations for different types of email campaigns, such as transactional, relationship, and promotional emails?
Understanding the Legality of Emails
What should I do if I am unsure about the legality of my emails?
Best Practices for Sending Commercial Emails
What are some best practices for sending commercial emails?
How to Ensure Your Emails are Compliant with International Laws
How can I make sure that my emails are compliant with international laws?
A/B Testing: How to Use Urgency in Your Emails
Using A/B testing to optimize the use of urgency in your emails.
Using A/B Testing to Optimize Social Proof in Emails
Using A/B testing to optimize the use of social proof in your emails.
Using A/B Testing to Optimize the Call to Action in Your Emails
Using A/B testing to optimize the call to action in your emails.
Using A/B Testing to Determine the Best Personalization Approach for Emails
How can I use A/B testing to determine the best personalization approach for my emails?
Using A/B Testing to Determine the Best Call to Action for Emails
How can I use A/B testing to determine the best call to action for my emails?
Creating More Personalized and Engaging Email Campaigns with Email List Segmentation
How can I use email list segmentation to create more personalized and engaging email campaigns?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k
Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.
Going from beginner → advanced prompt engineer
As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how
Spend time with the tools
- The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
- Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.