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Create unique and engaging AI with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.
Measuring the ROI of Email Marketing
How can I measure the ROI of my email marketing efforts?
Determining Conversion Rate of Email Campaigns
How do I determine the conversion rate of my email campaigns?
What is a Good Open Rate for Email Marketing?
What is a good open rate for email marketing?
What Metrics Should I Focus On to Determine the Effectiveness of My Email Call-to-Action Buttons?
What metrics should I focus on to determine the effectiveness of my email call-to-action buttons?
Measuring the Success of Email Lead Generation Campaigns with Metrics
How can I use metrics to measure the success of my email lead generation campaigns?
What Metrics Should I Track to Optimize the Performance of My Email Opt-in Incentives?
What metrics should I track to optimize the performance of my email opt-in incentives?
Measuring the Impact of Email Sender Name on Open Rates Using Metrics
How can I use metrics to measure the impact of email sender name on open rates?
Measuring the Impact of Email Subject Line Length on Open Rates Using Metrics
How can I use metrics to measure the impact of email subject line length on open rates?
Measuring the Success of Email Re-Engagement Campaigns Using Metrics
How can I use metrics to measure the success of my email re-engagement campaigns?
How to Optimize Email Subscriber Engagement Over Time
What metrics should I track to optimize the engagement of my email subscribers over time?
What Metrics Should I Focus On to Optimize the Relevance of My Email Content?
What metrics should I focus on to optimize the relevance of my email content?
Optimizing Performance of Email A/B Tests: What Metrics Should I Focus On?
What metrics should I focus on to optimize the performance of my email A/B tests?
Optimizing Conversion Rate of Transactional Emails: What Metrics Should You Track?
What metrics should I track to optimize the conversion rate of my transactional emails?
How to Optimize Email Campaigns for Maximum ROI
What metrics should I focus on to optimize the ROI of my email campaigns?
Measuring Success of Email Referral Program with Metrics
How can I use metrics to measure the success of my email referral program?
What Metrics Should I Track to Optimize the Cross-Promotion Rate of My Email Subscribers?
What metrics should I track to optimize the cross-promotion rate of my email subscribers?
Measuring the Success of Your Email Downsell Strategy with Metrics
How can I use metrics to measure the success of my email downsell strategy?
Measuring Email Upsell Strategy Success Using Metrics
How can I use metrics to measure the success of my email upsell strategy?
Measuring Success of Email Onboarding Process Using Metrics
How can I use metrics to measure the success of my email onboarding process?
Optimizing the Customer Journey of Email Subscribers: What Metrics to Focus On
What metrics should I focus on to optimize the customer journey of my email subscribers?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.