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Using Humor in Copywriting to Make Messages More Engaging
What are some ways to use humor in my copywriting to make the message more engaging?
Using Emotional Triggers to Increase Conversions
How can I use emotional triggers in my copywriting to increase conversions?
Common Mistakes to Avoid in Copywriting
What are some common mistakes to avoid in copywriting?
Using the Power of the Fantastical in Copywriting to Increase Conversions
How can I use the power of the fantastical in my copywriting to increase conversions?
Using the Power of the Real to Increase Conversions
How can I use the power of the real in my copywriting to increase conversions?
How to Use the Power of the Present in Copywriting to Increase Conversions?
How can I use the power of the present in my copywriting to increase conversions?
Increasing Conversions Through Third-Person Copywriting
How can I use the power of the third-person in my copywriting to increase conversions?
Using Complexity to Increase Conversions in Copywriting
How can I use the power of complexity in my copywriting to increase conversions?
How to Use the Power of Simplicity to Increase Copywriting Conversions
How can I use the power of simplicity in my copywriting to increase conversions?
How Can I Use the Power of the Conscious in My Copywriting to Increase Conversions?
How can I use the power of the conscious in my copywriting to increase conversions?
Using Questions to Increase Engagement in Copywriting
How can I use the power of questions in my copywriting to increase engagement?
How Can I Use the 'What's In It For the Present, the Past, and the Future' Approach in My Copywriting to Increase Conversions?
How can I use the power of the 'what's in it for the present, the past, and the future' approach in my copywriting to increase conversions?
Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for the Future and the Past' Approach
Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the future and the past' approach?
Using the Power of the 'What's in it for the Future and the Past' Approach to Increase Conversions
How can I use the power of the 'what's in it for the future and the past' approach in my copywriting to increase conversions?
Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for the Present' Approach
Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the present' approach?
Generating an Opinion About a Copywriting Campaign Utilizing the 'What's in it for the Past' Approach
Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the past' approach?
Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for the Future' Approach
Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the future' approach?
Creating a Copywriting Campaign Utilizing the 'What's in it for the World' Approach
Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the world' approach?
Generating an Opinion About the Content of 'How Can I Use the Power of the 'What's in it for the World' Approach in My Copywriting to Increase Conversions?'
How can I use the power of the 'what's in it for the world' approach in my copywriting to increase conversions?
Generating an Opinion about the 'What's in it for Us' Approach in Copywriting Campaigns
Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for us' approach?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.