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Improving Email Design and Layout for Mobile Devices
How can I improve the overall design and layout of my emails for mobile devices?
Creating an Opinion about Automation for Optimizing Email Campaigns for Mobile Devices
What are the most effective ways to use automation to optimize my email campaigns for mobile devices?
Best Strategies for Increasing Email Open Rates on Mobile Devices
What are the best strategies for increasing email open rates on mobile devices?
Creating an Opinion on Effective Ways to Use Images in Emails for Mobile Devices
What are the most effective ways to use images in emails for mobile devices?
How to Segment an Email List for Mobile Optimization
What are the best ways to segment my email list for mobile optimization?
Optimizing Emails for iOS and Android Devices
How can I make sure my emails are optimized for both iOS and Android devices?
Generate an Opinion on Ensuring Email Accessibility for Mobile Users with Disabilities
How can I ensure that my emails are accessible to all mobile users, including those with disabilities?
Increase Email Shareability on Mobile Devices
How can I increase the likelihood that my emails will be shared on mobile devices?
How to Reduce Unsubscribes from Mobile Users
How can I reduce the number of unsubscribes from mobile users?
How to Format Text and Images in Emails for Mobile Users
What is the best way to format text and images in emails for mobile users?
Avoiding Designs That Do Not Take Into Account Mobile-Specific Spam Filters and Email Deliverability
How can I avoid using designs that do not take into account the mobile-specific spam filters and email deliverability?
How to Design for Mobile Devices: Avoiding Common Mistakes
How can I avoid using designs that do not take into account the target audience and their behavior on mobile devices?
Creating an Opinion about Email Marketing Laws and Regulations for Mobile Devices
How can I avoid using designs that are not compliant with email marketing laws and regulations for mobile devices?
How to Avoid Designs Not Tracked and Measured on Mobile Devices
How can I avoid using designs that are not tracked and measured on mobile devices?
Creating an Opinion about Mobile Device Design
How can I avoid using designs that do not take into account the mobile device's capabilities and features?
How to Optimize Mobile Device Speed and Performance with Design
How can I avoid using designs that do not take into account the mobile device's speed and performance?
How to Avoid Designs That Do Not Take Into Account Mobile Device Location and Geolocation?
How can I avoid using designs that do not take into account the mobile device's location and geolocation?
How to Avoid Designs That Do Not Take Into Account Mobile Device Browser and Connectivity
How can I avoid using designs that do not take into account the mobile device's browser and connectivity?
Creating an Opinion About Mobile Device Orientation
How can I avoid using designs that do not take into account the mobile device's orientation?
How to Design for Mobile Touch Screen Capabilities
How can I avoid using designs that do not take into account the touch screen capabilities of mobile devices?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.