Create unique marketing with ChatGPT

Search and store tool for Chat GPT Prompt

Create unique and engaging marketing with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content. With ChatGPT, you can design marketing materials that are tailored to your target audience, and create content that gets your message across effectively. Whether you need copy for your website, social media, or email campaigns, ChatGPT can help you create content that resonates with your audience and helps you achieve your marketing goals. So why wait? Sign up for ChatGPT today and start creating compelling marketing content that drives results.

Creating a Marketing Campaign Outline Using the 'Scarcity Principle'

Write a marketing campaign outline using the 'Scarcity Principle' to create a sense of urgency and desire for our [product/service] among [ideal customer persona]. Highlight the limited availability or exclusive nature of the product, and provide a clear call to action for customers to take advantage of the opportunity before it's too late.

scarcity principle marketing campaign ideal customer persona limited availability exclusive nature call to action opportunity

Create a Marketing Campaign Outline Using the 'Sunk Cost Fallacy' Framework

Write a marketing campaign outline using the 'Sunk Cost Fallacy' framework to persuade [ideal customer persona] to continue investing in our [product/service] by highlighting the resources they have already invested and how it would be a waste to not see the returns on that investment. Emphasize the potential losses and regrets of not taking action and how our product can help them recoup their in...

marketing campaign outline sunk cost fallacy ideal customer persona product service investment returns action product recoup investments

Creating a Marketing Campaign Outline Using the 'That's-Not-All' Effect

Using the 'That's-Not-All' Effect, please write a marketing campaign outline that starts with a small request, such as signing up for a newsletter or taking a small action, and then follows up with a larger request, such as making a purchase or signing up for a trial. Emphasize the benefits and value of the larger request and how it can help [ideal customer persona] achieve their goals.

marketing campaign newsletter small request larger request purchase trial benefits value ideal customer persona goals

Create a Marketing Campaign Outline Using the Self-Perception Theory

Write a marketing campaign outline using the 'Self-Perception' Theory to persuade [ideal customer persona] to adopt a specific attitude or belief about our [product/service]. Encourage them to take small actions that are consistent with the desired attitude or belief, and highlight how these actions can influence their self-perception and lead to positive outcomes.

marketing campaign self-perception theory customer persona product service attitude belief actions outcome

Creating a Marketing Campaign Outline Using the Self-Efficacy Theory

Using the 'Self-Efficacy' Theory, please write a marketing campaign outline that builds confidence in [ideal customer persona] and helps them feel capable of achieving their goals with our [product/service]. Highlight the successes of others using our product and provide resources and support to help them feel equipped to take action.

self-efficacy theory marketing campaign confidence ideal customer persona product/service successes resources support action

Creating a Marketing Campaign Outline Using the Self-Fulfilling Prophecy Framework

Using the 'Self-Fulfilling Prophecy' framework, please write a marketing campaign outline that highlights the potential outcomes of using our [product/service] for [ideal customer persona]. Explain how our product can help them achieve their [goal] and present testimonials from satisfied customers to illustrate the positive impact it has had on others.

self-fulfilling prophecy marketing campaign product/service ideal customer persona goal testimonials positive impact

Write a Marketing Campaign Outline Using the 'Social Learning' Framework

Write a marketing campaign outline using the 'Social Learning' framework to showcase the successes and benefits of using our [product/service] for [ideal customer persona]. Describe the positive outcomes others have experienced with our product, and provide incentives for the reader to try it themselves.

social learning marketing campaign product service ideal customer persona positive outcomes incentives

Creating a Marketing Campaign Outline Using the 'Social Comparison' Framework

Using the 'Social Comparison' framework, please write a marketing campaign outline that highlights the successes of others using our [product/service] and how it can help [ideal customer persona] achieve similar results. Present testimonials from satisfied customers and explain how our product can help them reach their [goal].

social comparison marketing campaign product/service ideal customer persona testimonials satisfied customers goal

Creating a Marketing Campaign Outline Using the 'Self-Serve Bias' Framework

Write a marketing campaign outline using the 'Self-Serve Bias' framework to highlight the successes people can achieve with our [product/service] and downplay the role of external factors in the outcomes. Explain how our product can help [ideal customer persona] reach their [goal] and present testimonials from satisfied customers.

marketing campaign outline self-serve bias product service ideal customer persona goal testimonials satisfied customers

Creating a Self-Handicapping Marketing Campaign Outline for a Product/Service

Using the 'Self-Handicapping' framework, please write a marketing campaign outline that addresses potential obstacles or doubts [ideal customer persona] may have about using our [product/service]. Offer support and resources to help them overcome these challenges, and emphasize the internal qualities of our product that can help them achieve their goals.

self-handicapping marketing campaign outline product service customer persona product/service support resources internal qualities goals

Creating a Marketing Campaign Outline Using the Attribution Bias Framework

Using the 'Attribution Bias' framework, please write a marketing campaign outline that attributes the successes or failures of our [product/service] to internal factors. Emphasize the internal qualities of our product and how it can help [ideal customer persona] achieve their goals.

attribution bias marketing campaign product/service internal factors ideal customer persona goals

Client communication is easier with ChatGPT

"Product: [detail of your product] Write a note to my client as to why we should increase the budget"

budget product client increase benefit

Create Google Ad Scripts with ChatGPT

"Product: [detail of your product] Provide me a Google ads script that checks the search term report daily and marks all keywords I am not bidding on a negative keyword"

google ads script search term report negative keywords

Create audience segment ideas for retargeting with ChatGPT

"Product: [detail of your product] Provide some retargeting audience segments to try for my product."

retargeting audience segment ecommerce product

Create CTAs with ChatGPT

"Product: [detail of your product] List some compelling call to action phrases for my Google ads"

google ads call to action cta copywriting ecommerce

Specify demographic targets with ChatGPT

"Product: [detail of your product] What demographics (age, sex, age, income % level) should target for my product above?"

demographics age sex income target product

Create a list of keywords with estimated clicks, average CPC, and competition level

"Product: [detail of your product] Provide a keyword list with estimated clicks, average CPC and competition"

keyword list estimated clicks average cpc competition product

Google Ads competitive research with ChatGPT

"Product: [detail of your product] Create a list of competitors for PPC Tools and their estimated monthly paid search ad spend"

ppc tools competitors paid search ad spend product

Paid search conversion tracking ideas with ChatGPT

"Product: [detail of your product] What conversions should track for my website?"

tracking conversions website product

Create a list of in-market audience segments with ChatGPT

"Product: [detail of your product] What Google Ads in-market audience segments should I target for my product above?"

google ads in-market audience segments product

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.