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7 Strategic ChatGPT Prompts: Providing promotional discounts through email

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7 Innovative ChatGPT Prompts: Research potential clients

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6 Expert ChatGPT Prompts: Developing customer relationships

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6 Innovative ChatGPT Prompts: Conducting email marketing campaigns

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6 Strategic ChatGPT Prompts: Qualifying leads

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6 Expert ChatGPT Prompts: Developing remarketing strategy plans

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7 Strategic ChatGPT Prompts: Create website cookie consent banner

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8 Strategic ChatGPT Prompts: Plan for athletes

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6 Innovative ChatGPT Prompts: Developing retargeting ad campaigns

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Summarize text
Summarize the following content in 3 bullet points:
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.