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Create an Opinion About a Marketing Campaign Outline Using the 'CAB' Formula

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Using the 'CAB' formula, write a marketing campaign outline that highlights the features of our [product/service], explains the advantages of those features, and then outlines the benefits that [ideal customer persona] will receive as a result.

cab formula marketing campaign outline product service features advantages benefits customer persona

Generate an Opinion about a Marketing Campaign Outline using the 'Hook-Story-Offer' Framework

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Write a marketing campaign outline using the 'Hook-Story-Offer' framework to use a hook or attention-grabber to engage [ideal customer persona], tell a story to create an emotional connection, and then present an offer or call to action.

marketing campaign outline hook story offer attention engage customer persona emotional connection call action

Generate an Opinion about the Content of the Input Using the 'Headline' Framework

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Write a marketing campaign outline using the 'Headline' framework to identify the main benefit or value proposition of our [product/service] and craft a headline that clearly communicates that benefit to [ideal customer persona].

headline framework marketing campaign product/service ideal customer persona value proposition

Create a Marketing Campaign Outline Using the Features-Advantages-Benefits Framework

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Write a marketing campaign outline using the 'Features-Advantages-Benefits' framework that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Outline the [benefits] of our product and how it can positively impact the reader.

marketing campaign outline features advantages benefits product service helpful ideal customer persona benefits positively impact reader

Creating a Marketing Campaign Outline Using the 'Benefits-Features-Proof' Framework

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Using the 'Benefits-Features-Proof' framework, please write a marketing campaign outline that outlines the [benefits] our [product/service] provides to [ideal customer persona]. Explain the [features] that make these benefits possible and provide [proof] to back up our claims about the product.

marketing campaign benefits features proof product/service ideal customer persona

Title: ChatGPT Reimagines a Brighter Future for Its Ideal Customers: A Marketing Campaign Using Future Pacing Framework In this reminder, ChatGPT highlights its commitment to helping its ideal customers achieve their goals through a marketing campaign that harnesses the power of Future Pacing. By outlining how ChatGPT's product/service can help customers reach their desired outcome, the campaign will show the transformative benefits that they can expect. This reminder focuses on the positivity and hope that ChatGPT brings to its customers, showcasing the brand's commitment to delivering a brighter future for all.

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Write a marketing campaign outline using the 'Future Pacing' framework to help [ideal customer persona] visualize a future where they have achieved their [goals] with the help of our [product/service]. Describe the [benefits] they will receive as a result.

marketing campaign outline future pacing framework ideal customer persona goals product service benefits

Creating an Opinion Using the 'Emotional Appeal' Framework

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Using the 'Emotional Appeal' framework, please write a marketing campaign outline that uses [emotional appeal] to persuade [ideal customer persona] to take action and purchase our [product/service]. Choose an emotion such as [fear], [happiness], or [guilt].

emotional appeal marketing campaign ideal customer persona product/service fear happiness guilt

Creating a Marketing Campaign Outline Using the Situation-Complication-Resolution Framework

"Using the 'Situation-Complication-Resolution' framework, please write a marketing campaign outline that presents a [situation] faced by [ideal customer persona], discusses the [complication] that arises from the situation, and presents our [product/service] as the [resolution] to the problem. End with a call to action that encourages the reader to take advantage of the solution."

marketing campaign outline situation complication resolution product service call to action

Create a Marketing Campaign Outline Using the 'Scannable Content' Framework

Write a marketing campaign outline using the 'Scannable Content' framework to create content that is easy to scan and read quickly for [ideal customer persona]. Include clear headings, bullet points, and short paragraphs to make the content more accessible and effective.

marketing campaign outline scannable content framework customer persona headings bullet points paragraphs accessible effective

Creating an Opinion about the Content of an Input Using the 'Problem-Solution' Framework

Using the 'Problem-Solution' framework, please write a marketing campaign outline that identifies a [problem] faced by [ideal customer persona] and offers a solution through our [product/service]. Explain how our product can solve their problem and improve their situation.

problem-solution marketing campaign outline ideal customer persona product service solution improve

Create a Marketing Campaign Outline Using the Compare-Contrast Framework

Using the 'Compare-Contrast' framework, please write a marketing campaign outline that compares and contrasts two or more options or ideas to help [ideal customer persona] make an informed decision. Explain the pros and cons of each option and provide examples to support your points.

marketing campaign compare-contrast framework ideal customer persona pros and cons examples

Create a Marketing Campaign Outline Using the 'Question-Answer' Framework

Write a marketing campaign outline using the 'Question-Answer' framework to start with a [question] relevant to [ideal customer persona] and provide a thorough and informative answer. Explain the importance of the question and why it matters to the reader.

marketing campaign question-answer customer persona importance reader

Create an Opinion about a Marketing Campaign Outline Using the Storytelling Framework

Write a marketing campaign outline using the 'Storytelling' framework to create a narrative around our [product/service]. Use [characters], [plot], and [setting] to engage [ideal customer persona] and build emotional connections.

marketing campaign outline storytelling framework narrative product service characters plot setting customer persona emotional connections

Create a Marketing Campaign Outline Using the 'Myth-Busting' Framework to Debunk Misconceptions About a Product/Service

Using the 'Myth-Busting' framework, please write a marketing campaign outline that identifies and debunks common misconceptions or myths about our [product/service]. Provide [facts] and [evidence] to support your claims.

marketing campaign myth-busting misconceptions product/service facts evidence

Creating a Marketing Campaign Outline Using the SCAMPER Framework

Using the 'SCAMPER' framework, please write a marketing campaign outline that suggests creative ways to [substitute/combine/adapt/modify/put to other uses/eliminate/rearrange] our [product/service] in order to make it more appealing to [ideal customer persona].

scamper marketing campaign outline substitute combine adapt modify put to other uses eliminate rearrange product service customer persona

Creating a Marketing Campaign Using Self-Determination Theory

Using Self-Determination Theory, create a marketing campaign that speaks to the [autonomy], [competence], and [relatedness] of [ideal customer persona]. Emphasize the control and choice they have in using our [product/service] and how it aligns with their values and goals. Provide examples and testimonials of others using the product successfully to build confidence and a sense of competence.

self-determination theory autonomy competence relatedness product/service marketing campaign control choice values goals examples testimonials confidence competence

Create a Marketing Campaign Outline Using the Attachment Theory

Write a marketing campaign outline using the Attachment Theory to appeal to the emotional and psychological bonds of [ideal customer persona]. Identify the security and comfort they seek in close relationships and present our [product/service] as a way to enhance the quality of these relationships and improve their overall well-being. Include testimonials from happy customers and highlight the ben...

attachment theory marketing campaign ideal customer persona product/service testimonials benefits

Creating a Marketing Campaign Outline Using the 'Anchoring and Adjustment' Framework

Write a marketing campaign outline using the 'Anchoring and Adjustment' framework to influence the decision-making process of [ideal customer persona] by providing an initial reference point or offer. Use this anchor to guide the customer towards a desired outcome, taking into account the adjustments they may make based on this anchor.

marketing campaign anchoring and adjustment customer persona reference point offer desired outcome adjustments

Create a Marketing Campaign Outline Using Classical Conditioning Framework

Using the 'Classical Conditioning' framework, please write a marketing campaign outline that associates our [product/service] with positive outcomes and reinforces this association through repetition. Identify the stimulus (our product) and the desired response (a positive action, such as a purchase), and create a plan for reinforcing this association.

classical conditioning marketing campaign stimulus response positive action purchase reinforcing

Create a Marketing Campaign Outline Using the Framing Effect Framework

Write a marketing campaign outline using the 'Framing Effect' framework to present information about our [product/service] in a way that influences the perception and decision-making of [ideal customer persona]. Consider the different frames that could be used (e.g. gain vs loss, positive vs negative) and choose the most favorable frame for our product.

marketing campaign outline framing effect framework product service perception decision-making ideal customer persona gain loss positive negative

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.