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Creating an On-Brand Account Consistency Plan
How do I ensure that my account is consistent and on-brand?
Creating an Office Brand Alignment and Consistency Plan
How can I create an office brand alignment and consistency plan?
Creating a Personal Brand that Aligns with Values and Goals
How can I create a personal brand that aligns with my values and goals?
Maximizing Brand Reach and Generating Leads: A Guide to Partnership Marketing
How can I use partnership marketing to increase my brand's reach and generate new leads and customers?
Generating Ideas for a Successful Gamification Campaign
Generate [number] ideas for a gamification campaign that engages our target audience, rewards their participation, and promotes our brand. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Gamification goals — [your gamification goals here] Inspiration: "[gamification campaign inspiration one]" "[gamifi...
15 Ideas for a Cause Marketing Campaign to Resonate with Your Target Audience
Create [number] ideas for a cause marketing campaign that aligns with our brand values and resonates with our target audience. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Brand values — [your brand values here] Inspiration: "[cause marketing inspiration one]" "[cause marketing inspiration two]" "...
Creating Memorable Taglines for Your Brand: A Guide to Resonating with Your Target Audience
Create [number] memorable taglines that convey our brand's unique selling proposition and resonate with our target audience. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Unique selling proposition — [your unique selling proposition here] Inspiration: "[tagline inspiration one]" "[tagline inspiratio...
Proposing Mascot Concepts for Your Brand based on Your Target Audience and Brand Values
Propose [number] concepts for a brand mascot that embodies our brand values and appeals to our target audience. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Brand values — [your brand values here] Inspiration: "[brand mascot inspiration one]" "[brand mascot inspiration two]" "[brand mascot inspira...
15 Creative Ideas for a Mobile App to Add Value to Target Audience and Promote Your Brand
Generate [number] creative ideas for a mobile app that adds value to our target audience and promotes our brand. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] App purpose — [your app purpose here] Inspiration: "[mobile app inspiration one]" "[mobile app inspiration two]" "[mobile app inspiration th...
Generate Out-of-the-Box Website Design Concepts for Effective Brand Communication
Generate [number] out-of-the-box website design concepts that align with our brand identity and effectively communicate our brand message. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Brand identity — [your brand identity here] Key brand message — [your key brand message here] Inspiration: "[web design inspiration one]" "[web...
Generate an Opinion about a Cold Email Idea
I need a cold email idea that will provide a behind-the-scenes look at my [company/brand] and persuade my [ideal customer persona] to take [desired action] with a sense of authenticity and relatability.
Creating an Opinion about a Cold DM Idea to Leverage Authenticity and Relatability
I'm looking for a cold DM idea that will leverage the authenticity and relatability of my [brand/company] to engage my [ideal customer persona] and persuade them to take [desired action].
Establish Trust and Credibility with Your Ideal Customer Persona through Professionalism with ChatGPT
I need an Instagram story idea that will establish trust and credibility with my [ideal customer persona] by showcasing the expertise and professionalism of my [company/brand].
Best Practices for Creating a Strong Brand Voice and Messaging
What are best practices for creating a strong brand voice and messaging?
Creating Engaging Content with TikTok's Branded Effects Feature
How do I use TikTok's "Branded Effects" feature to create unique and engaging content?
Creating a Plan for Office Branding and Reputation Management
How can I create a plan for office branding and reputation management?
Creating a Plan for Office Decor and Branding
How can I create a plan for office decor and branding?
How to Use Social Media to Build Your Brand
How can I use social media to build my brand?
Creating an Opinion about Coffee Mug Designs
Come up with fresh ideas for coffee mug designs. A brand-new approach to holding hot liquids
The Best Ways to Encourage Customers to Share UGC while Aligning with Brand Values
What is the best way to incentivize and encourage customers to create and share UGC, and ensure that it aligns with my brand's values and messaging?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.