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Tracking the Success of Email and Social Media Integration Efforts
How can I track the success of my email social media integration efforts?
Tracking the Success of Email Community Building Campaigns
How can I track the success of my email community building campaigns?
Tracking the Success of Email Testimonial Requests
How can I track the success of my email testimonial requests?
Creating an Opinion about Tracking the Success of Email Survey Requests
How can I track the success of my email survey requests?
Tracking the Success of Email Event Invitations
How do I track the success of my email event invitations?
Tracking the Success of Email Re-engagement Campaigns
How do I track the success of my email re-engagement campaigns?
Tracking the Effectiveness of Email Referrals Programs
How can I track the effectiveness of my email referrals programs?
Tracking the Success of Email Cross-Selling Efforts
How can I track the success of my email cross-selling efforts?
Tracking the Success of Email Calls to Action
How do I track the success of my email calls to action?
How do I track the unsubscribe rate of my emails?
How to Track Email Reply Rate
How do I track the reply rate of my emails?
Tracking Email Click-Through Rate
How do I track the click-through rate of my emails?
Optimizing Your Email Subscriber Win-Back Rate: What Metrics Should You Track?
What metrics should I track to optimize the win-back rate of my email subscribers?
What Metrics Should I Track to Optimize the Performance of My Email Autoresponders?
What metrics should I track to optimize the performance of my email autoresponders?
What Metrics Should I Track to Optimize the Delivery Rate of My Emails?
What metrics should I track to optimize the delivery rate of my emails?
How to Avoid Designs Not Tracked and Measured on Mobile Devices
How can I avoid using designs that are not tracked and measured on mobile devices?
Using Mobile-Specific Email Analytics to Track and Measure Performance on Mobile Devices
How can I use mobile-specific email analytics to track and measure the performance of my emails on mobile devices?
Using Email Deliverability Data to Track and Measure Email Campaign Success
How can I use email deliverability data to track and measure the success of my email campaigns?
Using Email Deliverability Metrics to Track and Measure Success
How can I use email deliverability metrics to track and measure success?
How to Use Email Analytics to Track and Measure Deliverability?
How can I use email analytics to track and measure deliverability?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.