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How Can I Use Copywriting to Increase Sales on E-Commerce Websites?
How can I use copywriting to increase sales on e-commerce websites?
Using Copywriting to Increase Engagement on Social Media
How can I use copywriting to increase engagement on social media?
Using Persuasive Techniques in Copywriting
How can I use persuasive techniques such as scarcity, authority and likeability in my copywriting?
Using Social Proof to Build Trust in Copywriting
How can I use social proof in my copywriting to build trust?
Best Practices for Writing Persuasive Copy
What are some best practices for writing persuasive copy?
How to Use the Power of the Indirect to Increase Conversions
How can I use the power of the indirect in my copywriting to increase conversions?
Using the Power of Superliminal to Increase Conversions
How can I use the power of the superliminal in my copywriting to increase conversions?
Using the Power of the Hypothetical to Increase Conversions
How can I use the power of the hypothetical in my copywriting to increase conversions?
Using the Power of the Future to Increase Conversions
How can I use the power of the future in my copywriting to increase conversions?
Generating an Opinion on the Power of Second-Person Copywriting to Increase Conversions
How can I use the power of the second-person in my copywriting to increase conversions?
Generate an Opinion About How to Use the Power of the Impersonal in Copywriting to Increase Conversions
How can I use the power of the impersonal in my copywriting to increase conversions?
Generating an Opinion on Increasing Conversions Through Copywriting
How can I use the power of the personal in my copywriting to increase conversions?
Using the Power of Positivity to Increase Conversions
How can I use the power of the positive in my copywriting to increase conversions?
Using the Power of the Negative to Increase Conversions
How can I use the power of the negative in my copywriting to increase conversions?
Using the Power of the Subconscious to Increase Conversions
How can I use the power of the subconscious in my copywriting to increase conversions?
Using the Power of the Known to Increase Conversions
How can I use the power of the known in my copywriting to increase conversions?
Generating an Opinion About How to Use the Power of the Unfamiliar in Copywriting to Increase Conversions
How can I use the power of the unfamiliar in my copywriting to increase conversions?
Using the Power of the Familiar to Increase Conversions
How can I use the power of the familiar in my copywriting to increase conversions?
Using Storytelling to Increase Copywriting Conversions
How can I use the power of storytelling in my copywriting to increase conversions?
Creating an Opinion About the Power of Simplicity in Copywriting Campaigns
Can you provide an example of a successful copywriting campaign that utilized the power of simplicity?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k
Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.
Going from beginner → advanced prompt engineer
As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how
Spend time with the tools
- The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
- Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.