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What are the most effective ways to use personalization to improve the delivery rate of my emails?

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How to Use Personalization to Create a Sense of Exclusivity with Subscribers

How can I use personalization to create a sense of exclusivity with my subscribers?

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Using Personalization to Improve Email Marketing Success

What are the most effective ways to use personalization to improve the overall success of my email marketing campaigns?

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Best Practices for Using Personalization to Create a Sense of Community with Subscribers

What are the best practices for using personalization to create a sense of community with my subscribers?

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What are the most effective ways to use personalization to improve the performance of my email campaigns?

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Best Practices for Using Personalization to Improve Email Conversion Rates

What are the best practices for using personalization to improve the conversion rate of my emails?

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Using Personalization to Improve Email Open Rates

How can I use personalization to improve the open rate of my emails?

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How to Use Data and Segmentation to Create More Personalized Email Campaigns

How can I use data and segmentation to create more personalized email campaigns?

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Using Email Content Personalization to Improve Open Rates

How can I use email content personalization to improve open rates?

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Using Mobile-Specific Email Personalization to Increase Engagement on Mobile Devices

How can I use mobile-specific email personalization to increase engagement in my emails on mobile devices?

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Creating Targeted and Personalized Emails for Mobile Devices with Mobile-Specific Email Segmentation

How can I use mobile-specific email segmentation to create targeted and personalized emails for mobile devices?

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Incorporating Personalization into Email Templates

How do I incorporate personalization into my email templates?

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Generating an Opinion about Using Merge Tags to Personalize Email Templates

How can I use merge tags to personalize my email templates?

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How to Use A/B Testing to Optimize Personalized Elements in Emails

How to use A/B testing to optimize the use of personalized elements in your emails.

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How Can I Utilize A/B Testing to Discover the Optimal Email Personalization Strategy?

How can I utilize A/B testing to discover the optimal email personalization strategy?

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How Can I Use Personalization in My Email A/B Tests to Improve Results?

How can I use personalization in my email A/B tests to improve results?

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Using Multivariate Testing to Optimize Email Campaign Personalization and Segmentation

How can I use multivariate testing to optimize the personalization and segmentation of my email campaigns?

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Using A/B Testing to Determine the Best Personalization Approach for Emails

How can I use A/B testing to determine the best personalization approach for my emails?

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How Can I Use Email Content Personalization to Build My Email List?

How can I use email content personalization to build my email list?

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Using Email Personalization to Segment Your Email List - Strategies and Tips

What are the most effective strategies for using email personalization to segment my email list?

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What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.