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Improving Engagement Rate of Emails
How can I improve the engagement rate of my emails?
Measuring Email Engagement Rate
How can I measure the engagement rate of my emails?
Measuring the Impact of Email Images on Engagement Using Metrics
How can I use metrics to measure the impact of email images on engagement?
What Metrics Should I Track to Optimize the Engagement of My Email Subscribers with Different Segments?
What metrics should I track to optimize the engagement of my email subscribers with different segments?
Using Metrics to Measure the Impact of Email Content Length on Engagement
How can I use metrics to measure the impact of email content length on engagement?
Measuring the Impact of Email Design on Engagement Using Metrics
How can I use metrics to measure the impact of email design on engagement?
Optimizing Email Subscriber Engagement: What Metrics to Focus On
What metrics should I focus on to optimize the engagement of my email subscribers?
Best Practices for Using Personalization to Improve Email Subscriber Engagement
What are the best practices for using personalization to improve the engagement of my email subscribers?
Best Techniques for Using Email Images to Increase Open Rates
What are the best techniques for using email images to increase open rates?
Creating an Opinion on Effective Ways to Use Images in Emails for Mobile Devices
What are the most effective ways to use images in emails for mobile devices?
How to Format Text and Images in Emails for Mobile Users
What is the best way to format text and images in emails for mobile users?
How to Optimize Images and Multimedia for Mobile Devices
How can I avoid using images and multimedia that are not optimized for mobile devices?
How to Use Mobile-Specific Cinemagraphs in Emails to Increase Engagement and Conversions on Mobile Devices
How can I use mobile-specific cinemagraphs in my emails to increase engagement and conversions on mobile devices?
Increase Engagement and Conversions on Mobile Devices with Mobile-Specific Infographics in Emails
How can I use mobile-specific infographics in my emails to increase engagement and conversions on mobile devices?
Creating an Opinion about Mobile-Specific Screencasts in Emails to Increase Engagement and Conversions on Mobile Devices
How can I use mobile-specific screencasts in my emails to increase engagement and conversions on mobile devices?
How to Use Mobile-Specific Webinars to Increase Engagement and Conversions on Mobile Devices
How can I use mobile-specific webinars in my emails to increase engagement and conversions on mobile devices?
Using Mobile-Specific Podcasts to Increase Engagement and Conversions on Mobile Devices
How can I use mobile-specific podcasts in my emails to increase engagement and conversions on mobile devices?
How to Use Mobile-Specific Live Streaming in Emails to Increase Engagement and Conversions on Mobile Devices
How can I use mobile-specific live streaming in my emails to increase engagement and conversions on mobile devices?
How to Use Mobile-Specific Video in Emails for Increased Engagement and Conversions on Mobile Devices
How can I use mobile-specific video in my emails to increase engagement and conversions on mobile devices?
Using Mobile-Specific Virtual Reality and Augmented Reality in Emails to Increase Engagement and Conversions on Mobile Devices
How can I use mobile-specific virtual reality and augmented reality in my emails to increase engagement and conversions on mobile devices?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.