Create unique marketing copywriting with ChatGPT

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Create unique and engaging marketing copywriting with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.

Measuring the Impact of Email Personalization Efforts

How can I measure the impact of my email personalization efforts?

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How to Use Email Subject Lines to Drive More Engagement and Increase Open Rates

How can I use email subject lines to drive more engagement and increase open rates?

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Creating a Sense of Scarcity in Email Design Templates

How can I use email design to create a sense of scarcity in my templates?

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How Can A/B Testing Be Used to Find the Ideal Time to Send My Emails?

How can A/B testing be used to find the ideal time to send my emails?

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Benefits of Using a Customer Loyalty Program to Retain Customers and Increase Sales

What are the benefits of using a customer loyalty program to retain customers and increase sales?

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Best Practices for Creating Effective Email Campaigns

What are the best practices for creating effective email campaigns?

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Using Webinars to Increase Brand Awareness and Generate Leads

How can we use webinars to increase brand awareness and generate leads?

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Best Practices for Creating a Strong Online Presence

What are the best practices for creating a strong online presence?

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What are the Benefits of Using a Customer Relationship Management (CRM) System?

What are the benefits of using a customer relationship management (CRM) system?

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How to Increase Website Traffic and Conversions?

How can we increase website traffic and conversions?

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Using YouTube Analytics to Track Progress and Improve Content

How do I use YouTube Analytics to track my progress and improve my content?

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Increase Perceived Value of High Ticket Offer Using Referral Program

How can I use a referral program to increase the perceived value of my high ticket offer?

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Increase Perceived Value of High Ticket Product or Service with Bundled Package

How can I use a bundled package to increase the perceived value of my high ticket product or service?

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Creating an Opinion About Increasing Perceived Value of a High Ticket Product or Service

How can I use a sense of exclusivity to increase the perceived value of my high ticket product or service?

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How to Build Trust and Credibility With Potential Clients Before Making a High Ticket Offer

How can I build trust and credibility with potential clients before making a high ticket offer?

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How to Use the Power of Contrast Principle to Close a High Ticket Offer

How can you use the "power of contrast" principle to close a high ticket offer?

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Using the Pain Points Technique to Close a High Ticket Offer

How can you use the "pain points" technique to close a high ticket offer?

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Closing a High Ticket Offer with 'Personalization' Technique

How can you use the "personalization" technique to close a high ticket offer?

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Using Storytelling to Sell a High Ticket Offer

How can you use storytelling to sell a high ticket offer?

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How to Find New Customers and Clients

How can I find new customers and clients?

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What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.


What is prompt engineering

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


garbage in, garbage out

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.



Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

  • The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
  • Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.
play background gpt3

Become a prompt researcher instead of engineer

  • If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
  • For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

  • The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
  • Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.