Create unique marketing copy with ChatGPT

Search and store tool for Chat GPT Prompt

Create unique and engaging marketing copy with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.

Creating a Sense of Urgency with Email Design

How can I use email design to create a sense of urgency in my templates?

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Creating SEO-Friendly Email Template Layouts

How can I use a clear and simple layout for my email templates?

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How to Use A/B Testing to Improve Email Readability

How to use A/B testing to improve the readability of your emails.

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The Impact of A/B Testing on the Overall Customer Experience with Emails

The impact of A/B testing on the overall customer experience with your emails.

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The Role of A/B Testing in Personalizing Your Email Content

The role of A/B testing in personalizing your email content.

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The Impact of A/B Testing on Email Click-Through Rates

The impact of A/B testing on email click-through rates.

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Using A/B Testing to Improve Email Call-to-Action (CTA) Buttons

How can I use A/B testing to improve my email call-to-action (CTA) buttons?

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Ensuring Statistical Significance in Email A/B Tests

How can I ensure that my email A/B test results are statistically significant?

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How Can I Use Email Personalization to Segment My Email List and Improve Engagement?

How can I use email personalization to segment my email list and improve engagement?

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How to Segment Your Email List Using Email Opt-in Forms

What are the most effective ways to use email opt-in forms to segment my email list?

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Best Practices for Using Email Lead Magnets to Improve Email List Building

What are the best practices for using email lead magnets to improve email list building?

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Using Email List Segmentation to Improve Email Campaigns Effectiveness

How can I use email list segmentation to improve the effectiveness of my email campaigns?

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Using Email Lead Magnets to Build Your Email List

How can I use email lead magnets to build my email list?

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How to Use Social Media to Build an Email List

How can I use social media to build my email list?

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Using Email List Segmentation to Identify and Target High-Value Segments

How can I use email list segmentation to identify and target high-value segments of my email list?

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Increase Lifetime Value Through Email List Segmentation

How can I use email list segmentation to increase the lifetime value of my subscribers?

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How Can I Use Lead Magnets to Attract New Subscribers?

How can I use lead magnets to attract new subscribers?

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Using Email List Segmentation to Improve ROI

How can I use email list segmentation to improve my ROI?

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Using Email List Segmentation to Improve Click-Through Rates

How can I use email list segmentation to improve my click-through rates?

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How to Use Email List Segmentation to Improve Lead Generation

How can I use email list segmentation to improve my lead generation?

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What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.