Create unique marketing campaign with ChatGPT

Search and store tool for Chat GPT Prompt

Create unique and engaging marketing campaign with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.

Create a Marketing Campaign Outline Using the 'Question-Answer' Framework

Write a marketing campaign outline using the 'Question-Answer' framework to start with a [question] relevant to [ideal customer persona] and provide a thorough and informative answer. Explain the importance of the question and why it matters to the reader.

marketing campaign question-answer customer persona importance reader

Create an Opinion about a Marketing Campaign Outline Using the Storytelling Framework

Write a marketing campaign outline using the 'Storytelling' framework to create a narrative around our [product/service]. Use [characters], [plot], and [setting] to engage [ideal customer persona] and build emotional connections.

marketing campaign outline storytelling framework narrative product service characters plot setting customer persona emotional connections

Create a Marketing Campaign Outline Using the 'Myth-Busting' Framework to Debunk Misconceptions About a Product/Service

Using the 'Myth-Busting' framework, please write a marketing campaign outline that identifies and debunks common misconceptions or myths about our [product/service]. Provide [facts] and [evidence] to support your claims.

marketing campaign myth-busting misconceptions product/service facts evidence

Creating a Marketing Campaign Outline Using the SCAMPER Framework

Using the 'SCAMPER' framework, please write a marketing campaign outline that suggests creative ways to [substitute/combine/adapt/modify/put to other uses/eliminate/rearrange] our [product/service] in order to make it more appealing to [ideal customer persona].

scamper marketing campaign outline substitute combine adapt modify put to other uses eliminate rearrange product service customer persona

Creating a Marketing Campaign Using Self-Determination Theory

Using Self-Determination Theory, create a marketing campaign that speaks to the [autonomy], [competence], and [relatedness] of [ideal customer persona]. Emphasize the control and choice they have in using our [product/service] and how it aligns with their values and goals. Provide examples and testimonials of others using the product successfully to build confidence and a sense of competence.

self-determination theory autonomy competence relatedness product/service marketing campaign control choice values goals examples testimonials confidence competence

Create a Marketing Campaign Outline Using the Attachment Theory

Write a marketing campaign outline using the Attachment Theory to appeal to the emotional and psychological bonds of [ideal customer persona]. Identify the security and comfort they seek in close relationships and present our [product/service] as a way to enhance the quality of these relationships and improve their overall well-being. Include testimonials from happy customers and highlight the ben...

attachment theory marketing campaign ideal customer persona product/service testimonials benefits

Creating a Marketing Campaign Outline Using the 'Anchoring and Adjustment' Framework

Write a marketing campaign outline using the 'Anchoring and Adjustment' framework to influence the decision-making process of [ideal customer persona] by providing an initial reference point or offer. Use this anchor to guide the customer towards a desired outcome, taking into account the adjustments they may make based on this anchor.

marketing campaign anchoring and adjustment customer persona reference point offer desired outcome adjustments

Create a Marketing Campaign Outline Using Classical Conditioning Framework

Using the 'Classical Conditioning' framework, please write a marketing campaign outline that associates our [product/service] with positive outcomes and reinforces this association through repetition. Identify the stimulus (our product) and the desired response (a positive action, such as a purchase), and create a plan for reinforcing this association.

classical conditioning marketing campaign stimulus response positive action purchase reinforcing

Create a Marketing Campaign Outline Using the Framing Effect Framework

Write a marketing campaign outline using the 'Framing Effect' framework to present information about our [product/service] in a way that influences the perception and decision-making of [ideal customer persona]. Consider the different frames that could be used (e.g. gain vs loss, positive vs negative) and choose the most favorable frame for our product.

marketing campaign outline framing effect framework product service perception decision-making ideal customer persona gain loss positive negative

Creating a Marketing Campaign Outline Using the Loss Aversion Framework

Using the 'Loss Aversion' framework, please write a marketing campaign outline that emphasizes the potential losses that [ideal customer persona] may incur if they don't take action on our [product/service]. Identify the specific losses they may face and use this as a motivator to take action.

loss aversion marketing campaign ideal customer persona product/service motivator

Creating a Marketing Campaign Outline Using the Reactance Framework

Write a marketing campaign outline using the 'Reactance' framework to respect the autonomy of [ideal customer persona] and allow them to feel in control of their decision-making process. Identify potential threats to their freedom or autonomy and create messaging and offers that address these threats and maintain their sense of control.

marketing campaign outline reactance framework autonomy customer persona threats messaging offers control

Creating a Marketing Campaign Outline Using the 'Scarcity Principle'

Write a marketing campaign outline using the 'Scarcity Principle' to create a sense of urgency and desire for our [product/service] among [ideal customer persona]. Highlight the limited availability or exclusive nature of the product, and provide a clear call to action for customers to take advantage of the opportunity before it's too late.

scarcity principle marketing campaign ideal customer persona limited availability exclusive nature call to action opportunity

Create a Marketing Campaign Outline Using the 'Sunk Cost Fallacy' Framework

Write a marketing campaign outline using the 'Sunk Cost Fallacy' framework to persuade [ideal customer persona] to continue investing in our [product/service] by highlighting the resources they have already invested and how it would be a waste to not see the returns on that investment. Emphasize the potential losses and regrets of not taking action and how our product can help them recoup their in...

marketing campaign outline sunk cost fallacy ideal customer persona product service investment returns action product recoup investments

Creating a Marketing Campaign Outline Using the 'That's-Not-All' Effect

Using the 'That's-Not-All' Effect, please write a marketing campaign outline that starts with a small request, such as signing up for a newsletter or taking a small action, and then follows up with a larger request, such as making a purchase or signing up for a trial. Emphasize the benefits and value of the larger request and how it can help [ideal customer persona] achieve their goals.

marketing campaign newsletter small request larger request purchase trial benefits value ideal customer persona goals

Create a Marketing Campaign Outline Using the Self-Perception Theory

Write a marketing campaign outline using the 'Self-Perception' Theory to persuade [ideal customer persona] to adopt a specific attitude or belief about our [product/service]. Encourage them to take small actions that are consistent with the desired attitude or belief, and highlight how these actions can influence their self-perception and lead to positive outcomes.

marketing campaign self-perception theory customer persona product service attitude belief actions outcome

Creating a Marketing Campaign Outline Using the Self-Efficacy Theory

Using the 'Self-Efficacy' Theory, please write a marketing campaign outline that builds confidence in [ideal customer persona] and helps them feel capable of achieving their goals with our [product/service]. Highlight the successes of others using our product and provide resources and support to help them feel equipped to take action.

self-efficacy theory marketing campaign confidence ideal customer persona product/service successes resources support action

Creating a Marketing Campaign Outline Using the Self-Fulfilling Prophecy Framework

Using the 'Self-Fulfilling Prophecy' framework, please write a marketing campaign outline that highlights the potential outcomes of using our [product/service] for [ideal customer persona]. Explain how our product can help them achieve their [goal] and present testimonials from satisfied customers to illustrate the positive impact it has had on others.

self-fulfilling prophecy marketing campaign product/service ideal customer persona goal testimonials positive impact

Write a Marketing Campaign Outline Using the 'Social Learning' Framework

Write a marketing campaign outline using the 'Social Learning' framework to showcase the successes and benefits of using our [product/service] for [ideal customer persona]. Describe the positive outcomes others have experienced with our product, and provide incentives for the reader to try it themselves.

social learning marketing campaign product service ideal customer persona positive outcomes incentives

Creating a Marketing Campaign Outline Using the 'Social Comparison' Framework

Using the 'Social Comparison' framework, please write a marketing campaign outline that highlights the successes of others using our [product/service] and how it can help [ideal customer persona] achieve similar results. Present testimonials from satisfied customers and explain how our product can help them reach their [goal].

social comparison marketing campaign product/service ideal customer persona testimonials satisfied customers goal

Creating a Marketing Campaign Outline Using the 'Self-Serve Bias' Framework

Write a marketing campaign outline using the 'Self-Serve Bias' framework to highlight the successes people can achieve with our [product/service] and downplay the role of external factors in the outcomes. Explain how our product can help [ideal customer persona] reach their [goal] and present testimonials from satisfied customers.

marketing campaign outline self-serve bias product service ideal customer persona goal testimonials satisfied customers

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.