Create unique ecommerce with ChatGPT

"Using the 'Situation-Complication-Resolution' framework, please write a marketing campaign outline that presents a [situation] faced by [ideal customer persona], discusses the [complication] that arises from the situation, and presents our [product/service] as the [resolution] to the problem. End with a call to action that encourages the reader to take advantage of the solution."

marketing campaign outline situation complication resolution product service call to action

Create a Text-to-Image Content using the Hero's Journey Framework

Write a [type of content] using the Hero's Journey framework that follows the journey of a [hero] from [ordinary] to [extraordinary] through [challenges] and [obstacles], ultimately achieving their [goal].

hero ordinary extraordinary challenges obstacles goal

Create a Content Piece Using the Inverted Pyramid Framework

Create a [type of content] using the Inverted Pyramid framework that starts with the most important [information] and then moves on to less important [details], so that readers can quickly get the main points.

content create inverted pyramid framework important information details readers main points

Create an Opinion about the Content of the Input Using the Rule of One Framework

Write a [type of content] using the Rule of One framework that focuses on one main [idea], one main [message], or one main [call to action] in order to make the content more effective and memorable.

content idea message call to action effective memorable

Create a Marketing Campaign Outline Using the 'Scannable Content' Framework

Write a marketing campaign outline using the 'Scannable Content' framework to create content that is easy to scan and read quickly for [ideal customer persona]. Include clear headings, bullet points, and short paragraphs to make the content more accessible and effective.

marketing campaign outline scannable content framework customer persona headings bullet points paragraphs accessible effective

Creating an Opinion about the Content of an Input Using the 'Problem-Solution' Framework

Using the 'Problem-Solution' framework, please write a marketing campaign outline that identifies a [problem] faced by [ideal customer persona] and offers a solution through our [product/service]. Explain how our product can solve their problem and improve their situation.

problem-solution marketing campaign outline ideal customer persona product service solution improve

Create a Marketing Campaign Outline Using the Compare-Contrast Framework

Using the 'Compare-Contrast' framework, please write a marketing campaign outline that compares and contrasts two or more options or ideas to help [ideal customer persona] make an informed decision. Explain the pros and cons of each option and provide examples to support your points.

marketing campaign compare-contrast framework ideal customer persona pros and cons examples

Create a Marketing Campaign Outline Using the 'Question-Answer' Framework

Write a marketing campaign outline using the 'Question-Answer' framework to start with a [question] relevant to [ideal customer persona] and provide a thorough and informative answer. Explain the importance of the question and why it matters to the reader.

marketing campaign question-answer customer persona importance reader

Create an Opinion about a Marketing Campaign Outline Using the Storytelling Framework

Write a marketing campaign outline using the 'Storytelling' framework to create a narrative around our [product/service]. Use [characters], [plot], and [setting] to engage [ideal customer persona] and build emotional connections.

marketing campaign outline storytelling framework narrative product service characters plot setting customer persona emotional connections

Create a Marketing Campaign Outline Using the 'Myth-Busting' Framework to Debunk Misconceptions About a Product/Service

Using the 'Myth-Busting' framework, please write a marketing campaign outline that identifies and debunks common misconceptions or myths about our [product/service]. Provide [facts] and [evidence] to support your claims.

marketing campaign myth-busting misconceptions product/service facts evidence

Creating a Marketing Campaign Outline Using the SCAMPER Framework

Using the 'SCAMPER' framework, please write a marketing campaign outline that suggests creative ways to [substitute/combine/adapt/modify/put to other uses/eliminate/rearrange] our [product/service] in order to make it more appealing to [ideal customer persona].

scamper marketing campaign outline substitute combine adapt modify put to other uses eliminate rearrange product service customer persona

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.