Create unique AI with ChatGPT
Search and store tool for Chat GPT Prompt
Create unique and engaging AI with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.
Creating a Marketing Campaign Outline Using the Loss Aversion Framework
Using the 'Loss Aversion' framework, please write a marketing campaign outline that emphasizes the potential losses that [ideal customer persona] may incur if they don't take action on our [product/service]. Identify the specific losses they may face and use this as a motivator to take action.
Creating a Marketing Campaign Outline Using the Reactance Framework
Write a marketing campaign outline using the 'Reactance' framework to respect the autonomy of [ideal customer persona] and allow them to feel in control of their decision-making process. Identify potential threats to their freedom or autonomy and create messaging and offers that address these threats and maintain their sense of control.
Creating a Marketing Campaign Outline Using the 'Scarcity Principle'
Write a marketing campaign outline using the 'Scarcity Principle' to create a sense of urgency and desire for our [product/service] among [ideal customer persona]. Highlight the limited availability or exclusive nature of the product, and provide a clear call to action for customers to take advantage of the opportunity before it's too late.
Creating a Marketing Campaign Outline Using the 'That's-Not-All' Effect
Using the 'That's-Not-All' Effect, please write a marketing campaign outline that starts with a small request, such as signing up for a newsletter or taking a small action, and then follows up with a larger request, such as making a purchase or signing up for a trial. Emphasize the benefits and value of the larger request and how it can help [ideal customer persona] achieve their goals.
Create a Marketing Campaign Outline Using the Self-Perception Theory
Write a marketing campaign outline using the 'Self-Perception' Theory to persuade [ideal customer persona] to adopt a specific attitude or belief about our [product/service]. Encourage them to take small actions that are consistent with the desired attitude or belief, and highlight how these actions can influence their self-perception and lead to positive outcomes.
Creating a Marketing Campaign Outline Using the Self-Efficacy Theory
Using the 'Self-Efficacy' Theory, please write a marketing campaign outline that builds confidence in [ideal customer persona] and helps them feel capable of achieving their goals with our [product/service]. Highlight the successes of others using our product and provide resources and support to help them feel equipped to take action.
Creating a Marketing Campaign Outline Using the Self-Fulfilling Prophecy Framework
Using the 'Self-Fulfilling Prophecy' framework, please write a marketing campaign outline that highlights the potential outcomes of using our [product/service] for [ideal customer persona]. Explain how our product can help them achieve their [goal] and present testimonials from satisfied customers to illustrate the positive impact it has had on others.
Write a Marketing Campaign Outline Using the 'Social Learning' Framework
Write a marketing campaign outline using the 'Social Learning' framework to showcase the successes and benefits of using our [product/service] for [ideal customer persona]. Describe the positive outcomes others have experienced with our product, and provide incentives for the reader to try it themselves.
Creating a Self-Handicapping Marketing Campaign Outline for a Product/Service
Using the 'Self-Handicapping' framework, please write a marketing campaign outline that addresses potential obstacles or doubts [ideal customer persona] may have about using our [product/service]. Offer support and resources to help them overcome these challenges, and emphasize the internal qualities of our product that can help them achieve their goals.
Creating a Marketing Campaign Outline Using the Attribution Bias Framework
Using the 'Attribution Bias' framework, please write a marketing campaign outline that attributes the successes or failures of our [product/service] to internal factors. Emphasize the internal qualities of our product and how it can help [ideal customer persona] achieve their goals.
What Daily Habits Support Wellbeing and Which Ones Don't?
Which daily habits support my wellbeing, and which ones do not?
Google Ads competitive research with ChatGPT
"Product: [detail of your product] Create a list of competitors for PPC Tools and their estimated monthly paid search ad spend"
How to Use the MOD Function to Find the Remainder of a Division Operation
How to use the MOD function to find the remainder of a division operation
Stay Up-to-Date with the Latest Trends and Best Practices in Mobile Email Optimization
How can I stay up-to-date with the latest trends and best practices in mobile email optimization?
How can I track the success of my email post-purchase loyalty program efforts?
Tracking the Success of Post-Purchase Survey Campaigns
How can I track the success of my email post-purchase survey campaigns?
Tracking the Success of Email Upsell and Cross-sell Efforts in Checkout Process
How can I track the success of my email upsell and cross-sell efforts in my checkout process?
Tracking the Success of Email Referral Contest Programs
How can I track the success of my email referral contest programs?
Determine the Effectiveness of Email Multi-Channel Campaigns
How do I determine the effectiveness of my email multi-channel campaigns?
Determining the Effectiveness of Email User-Generated Content Campaigns
How do I determine the effectiveness of my email user-generated content campaigns?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.