Create unique AI with ChatGPT
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Create unique and engaging AI with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.
Creating a Marketing Campaign with Marginal Analysis
Using the principle of marginal analysis, please outline a marketing campaign that considers the marginal cost and marginal benefit of various growth strategies. Identify the [strategies] being considered, and weigh the costs and benefits of each in terms of their impact on the overall [objective] of the campaign. Consider factors such as time, resources, and potential return on investment when ma...
Creating Urgency and FOMO with Influencer Marketing Campaigns
I need an influencer marketing campaign outline that will create a sense of urgency and FOMO for my [ideal customer persona] by featuring [influencer type] who can share exclusive deals and promotions for our [product/service].
Create an Engaging Email to Drive Sales with ChatGPT
I'm looking for a [type of email] that will explain the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner, leading them to make a purchase.
Creating a Marketing Campaign Outline Using the 'Picture-Promise-Prove-Push' Framework
Using the 'Picture-Promise-Prove-Push' framework, please write a marketing campaign outline that paints a picture that gets the attention and creates desire for our [product/service] in [ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action.
Create an Opinion about a Marketing Campaign Outline Using the 'Star-Story-Solution' Framework
Write a marketing campaign outline using the 'Star-Story-Solution' framework to introduce the main character of a [story] related to our [product/service] and keep the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product.
Creating a 'How-To' Marketing Campaign Outline for an Ideal Customer Persona
Write a marketing campaign outline using the 'How-To' framework to provide step-by-step instructions on how to complete a specific [task] or achieve a particular [goal] for [ideal customer persona]. Include clear and concise steps and any necessary resources or tools.
Create a Marketing Campaign Outline Using the 'Case Study' Framework
Using the 'Case Study' framework, please write a marketing campaign outline that presents a real-life example of how our [product/service] has successfully solved a [problem] or achieved a [goal] for a specific [customer]. Include details on the [challenges] faced by the customer and how our product provided a [solution].
Create a Marketing Campaign Outline Using the 'Storyboard' Framework
Write a marketing campaign outline using the 'Storyboard' framework to outline the key elements of a [story] about our [product/service]. Include the [protagonist], [conflict], and [resolution] and use these elements to create a compelling narrative that resonates with [ideal customer persona].
Create a Marketing Campaign Outline Using the 'Empathy Map' Framework
Write a marketing campaign outline using the 'Empathy Map' framework to understand the thoughts, feelings, and needs of [ideal customer persona]. Identify their pain points and create content that speaks to those issues, addressing their [thoughts], [feelings], and [needs] with our [product/service].
Create a Marketing Campaign Outline Using the 'Anchoring Bias' Framework
Write a marketing campaign outline using the 'Anchoring Bias' framework to shape the perceptions of [ideal customer persona] about our [product/service]. Highlight the most important or relevant information first, and use this information as an anchor to influence their decisions.
What Metrics Should I Track to Optimize the Deliverability of My Emails?
What metrics should I track to optimize the deliverability of my emails?
How to Use Subject Line Testing to Improve Email Open Rates
How can I use subject line testing to improve my email open rates?
Creating Accessible Mobile Designs for Visually Impaired Individuals
How can I avoid using designs that do not take into account mobile-specific accessibility and usability for visually impaired individuals?
Understanding Email Marketing Regulations Across Different Industries
How can I ensure compliance with email marketing regulations for different industries, such as financial services, healthcare, and e-commerce?
How Can A/B Testing Be Used to Find the Ideal Time to Send My Emails?
How can A/B testing be used to find the ideal time to send my emails?
Using A/B Testing to Optimize Email Security and Tracking with Blockchain Technology
How can I use A/B testing to optimize my email's use of blockchain technology for better security and tracking?
Determining the Best Email Preheader for Campaigns Using A/B Testing
How can I use A/B testing to determine the best email preheader for my campaigns?
How to Use Email Personalization to Improve Email List Building
How can I use email personalization to improve email list building?
Best Practices for Using Landing Pages to Capture Email Addresses
What are the best practices for using landing pages to capture email addresses?
Using Email Management Tools to Stay Organized and On Track
How can I use email management tools to stay organized and on track?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.
In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”
Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.