Create unique AMP with ChatGPT

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Create unique and engaging AMP with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.

Creating Testimonial Campaign Ideas to Build Trust with Your Target Audience
 Creating Testimonial Campaign Ideas to Build Trust with Your Target Audience
Preview

Create [number] ideas for a testimonial campaign that showcases the success stories of our customers and builds trust with our target audience. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Testimonial goals — [your testimonial goals here] Inspiration: "[testimonial campaign inspiration one]" "[test...

15 Creative Seasonal Marketing Campaign Ideas for Target Audience Highlighting Products/Services with Brand Identity
 15 Creative Seasonal Marketing Campaign Ideas for Target Audience Highlighting Products/Services with Brand Identity
Preview

Generate [number] creative ideas for a seasonal marketing campaign that highlights our product/service offerings and aligns with our brand identity. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Season — [your season here] Inspiration: "[seasonal campaign inspiration one]" "[seasonal campaign inspir...

15 Effective Ideas for Direct Mail Campaign That Ensures High Response Rate
 15 Effective Ideas for Direct Mail Campaign That Ensures High Response Rate
Preview

Generate [number] creative ideas for a direct mail campaign that captures the recipient's attention and prompts a response. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Desired response — [your desired response here] Inspiration: "[direct mail inspiration one]" "[direct mail inspiration two]" "[di...

Effective Techniques for Developing User-Generated Content Campaigns
 Effective Techniques for Developing User-Generated Content Campaigns
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Develop [number] user-generated content campaigns that encourage our target audience to engage with our brand and share their experiences. Context: Target audience — [your target audience here] What I do — [your elevator pitch here] Content topics — [your content topics here] Engagement goals — [your engagement goals here] Inspiration: "[UGC campaign inspiration one]" "[UGC campaign inspir...

Creating a Marketing Campaign Using the Availability Heuristic
 Creating a Marketing Campaign Using the Availability Heuristic
Preview

Please write a [type of text] outlining a marketing campaign that uses the availability heuristic to be aware of the importance of considering a wide range of information and not just relying on examples that are easily available or memorable. Identify any potential [biases and errors in judgment] that may occur due to the availability heuristic and create messaging and offers that consider a dive...

How ChatGPT Can Help Create an Inclusive Marketing Campaign Outline
 How ChatGPT Can Help Create an Inclusive Marketing Campaign Outline
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Write a marketing campaign outline that avoids relying on stereotypes or typical examples when targeting [ideal customer persona]. Use the representativeness heuristic to consider the full range of information and avoid biases and errors in judgment. Use data and statistics to support the value of considering the full range of information.

Using the Representative Heuristic to Create a Marketing Campaign to Appeal to Your Ideal Customer Persona
 Using the Representative Heuristic to Create a Marketing Campaign to Appeal to Your Ideal Customer Persona
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Write a marketing campaign outline using the Representative Heuristic to appeal to the [ideal customer persona]. Identify the prototype or stereotype that represents the audience's expectations and experiences, and create messaging and offers that are similar to this prototype in order to increase conversion rates.

How the Anchoring and Adjustment Heuristic Can Increase Your Marketing Campaign Conversion Rates
 How the Anchoring and Adjustment Heuristic Can Increase Your Marketing Campaign Conversion Rates
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Write a marketing campaign outline using the Anchoring and Adjustment Heuristic to present information in a logical and incremental way. Consider the audience's initial impressions and assumptions, and anchor the messaging and offers to these initial points. Then, make adjustments based on additional information in order to increase conversion rates.

Using the Pratfall Effect to Create a Humorous and Relatable Marketing Campaign Outline
 Using the Pratfall Effect to Create a Humorous and Relatable Marketing Campaign Outline
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Write a marketing campaign outline using The Pratfall Effect to create messaging and offers that highlight the imperfections or mistakes of the product or service in a humorous or self-deprecating way. Use this approach to make the product more relatable and appealing to the target audience, and to increase conversion rates.

Generate an Opinion about a Marketing Campaign Outline using the 'Hook-Story-Offer' Framework
 Generate an Opinion about a Marketing Campaign Outline using the 'Hook-Story-Offer' Framework
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Write a marketing campaign outline using the 'Hook-Story-Offer' framework to use a hook or attention-grabber to engage [ideal customer persona], tell a story to create an emotional connection, and then present an offer or call to action.

Create a Marketing Campaign Outline Using the Features-Advantages-Benefits Framework
 Create a Marketing Campaign Outline Using the Features-Advantages-Benefits Framework
Preview

Write a marketing campaign outline using the 'Features-Advantages-Benefits' framework that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Outline the [benefits] of our product and how it can positively impact the reader.

Creating a Marketing Campaign Outline Using the Situation-Complication-Resolution Framework

"Using the 'Situation-Complication-Resolution' framework, please write a marketing campaign outline that presents a [situation] faced by [ideal customer persona], discusses the [complication] that arises from the situation, and presents our [product/service] as the [resolution] to the problem. End with a call to action that encourages the reader to take advantage of the solution."

Create a Marketing Campaign Outline Using the 'Scannable Content' Framework

Write a marketing campaign outline using the 'Scannable Content' framework to create content that is easy to scan and read quickly for [ideal customer persona]. Include clear headings, bullet points, and short paragraphs to make the content more accessible and effective.

Creating an Opinion about the Content of an Input Using the 'Problem-Solution' Framework

Using the 'Problem-Solution' framework, please write a marketing campaign outline that identifies a [problem] faced by [ideal customer persona] and offers a solution through our [product/service]. Explain how our product can solve their problem and improve their situation.

Create a Marketing Campaign Outline Using the Compare-Contrast Framework

Using the 'Compare-Contrast' framework, please write a marketing campaign outline that compares and contrasts two or more options or ideas to help [ideal customer persona] make an informed decision. Explain the pros and cons of each option and provide examples to support your points.

Create a Marketing Campaign Outline Using the 'Question-Answer' Framework

Write a marketing campaign outline using the 'Question-Answer' framework to start with a [question] relevant to [ideal customer persona] and provide a thorough and informative answer. Explain the importance of the question and why it matters to the reader.

Create a Marketing Campaign Outline Using the 'Myth-Busting' Framework to Debunk Misconceptions About a Product/Service

Using the 'Myth-Busting' framework, please write a marketing campaign outline that identifies and debunks common misconceptions or myths about our [product/service]. Provide [facts] and [evidence] to support your claims.

Creating a Marketing Campaign Outline Using the SCAMPER Framework

Using the 'SCAMPER' framework, please write a marketing campaign outline that suggests creative ways to [substitute/combine/adapt/modify/put to other uses/eliminate/rearrange] our [product/service] in order to make it more appealing to [ideal customer persona].

Create a Marketing Campaign Outline Using the Attachment Theory

Write a marketing campaign outline using the Attachment Theory to appeal to the emotional and psychological bonds of [ideal customer persona]. Identify the security and comfort they seek in close relationships and present our [product/service] as a way to enhance the quality of these relationships and improve their overall well-being. Include testimonials from happy customers and highlight the ben...

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.


What is prompt engineering

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.


garbage in, garbage out

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k


Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.



Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

  • The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
  • Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.
play background gpt3

Become a prompt researcher instead of engineer

  • If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
  • For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

  • The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
  • Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.