Create unique Competence with ChatGPT

Search and store tool for Chat GPT Prompt

Create unique and engaging Competence with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.

Create a Marketing Campaign Outline to Address the Dunning-Kruger Effect

Preview

Write a marketing campaign outline that addresses the potential for the Dunning-Kruger Effect among [ideal customer persona]. Explain the importance of continuing education and learning about the [product/service] in order to make informed decisions. Use data and statistics to support the value of learning and to avoid overestimating one's own competence.

dunning-kruger effect ideal customer persona product/service continuing education learning data statistics overestimating competence

Creating a Marketing Campaign Using Self-Determination Theory

Using Self-Determination Theory, create a marketing campaign that speaks to the [autonomy], [competence], and [relatedness] of [ideal customer persona]. Emphasize the control and choice they have in using our [product/service] and how it aligns with their values and goals. Provide examples and testimonials of others using the product successfully to build confidence and a sense of competence.

self-determination theory autonomy competence relatedness product/service marketing campaign control choice values goals examples testimonials confidence competence

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.