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Using Copywriting to Increase Lead Generation

What are some ways to use copywriting to increase lead generation?

copywriting lead generation marketing
Increase Email Open and Click-Through Rates with Copywriting

What are some ways to use copywriting to increase email open and click-through rates?

copywriting email open click-through rates
How to use Copywriting to Build Brand Awareness

What are some ways to use copywriting to build brand awareness?

copywriting brand awareness
How to Increase Conversions on Website with Persuasive Copywriting

How can I use persuasive copywriting to increase conversions on my website?

persuasive copywriting website conversions ecommerce
Using Humor in Copywriting to Make Messages More Engaging

What are some ways to use humor in my copywriting to make the message more engaging?

humor copywriting engaging
Using Emotional Triggers to Increase Conversions

How can I use emotional triggers in my copywriting to increase conversions?

emotional triggers copywriting conversions
Common Mistakes to Avoid in Copywriting

What are some common mistakes to avoid in copywriting?

copywriting mistakes avoid
Using the Power of the Fantastical in Copywriting to Increase Conversions

How can I use the power of the fantastical in my copywriting to increase conversions?

copywriting conversions fantastical
Using the Power of the Real to Increase Conversions

How can I use the power of the real in my copywriting to increase conversions?

copywriting conversions real
How to Use the Power of the Present in Copywriting to Increase Conversions?

How can I use the power of the present in my copywriting to increase conversions?

copywriting conversions present
Increasing Conversions Through Third-Person Copywriting

How can I use the power of the third-person in my copywriting to increase conversions?

copywriting conversions third-person
Using Complexity to Increase Conversions in Copywriting

How can I use the power of complexity in my copywriting to increase conversions?

copywriting complexity conversions
How to Use the Power of Simplicity to Increase Copywriting Conversions

How can I use the power of simplicity in my copywriting to increase conversions?

copywriting conversions simplicity
How Can I Use the Power of the Conscious in My Copywriting to Increase Conversions?

How can I use the power of the conscious in my copywriting to increase conversions?

conscious copywriting conversions power
Using Questions to Increase Engagement in Copywriting

How can I use the power of questions in my copywriting to increase engagement?

copywriting engagement power questions
How Can I Use the 'What's In It For the Present, the Past, and the Future' Approach in My Copywriting to Increase Conversions?

How can I use the power of the 'what's in it for the present, the past, and the future' approach in my copywriting to increase conversions?

copywriting conversions approach
Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for the Future and the Past' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the future and the past' approach?

copywriting successful campaign future past
Using the Power of the 'What's in it for the Future and the Past' Approach to Increase Conversions

How can I use the power of the 'what's in it for the future and the past' approach in my copywriting to increase conversions?

copywriting conversions future past approach
Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for the Present' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the present' approach?

copywriting successful campaign what's in it for the present
Generating an Opinion About a Copywriting Campaign Utilizing the 'What's in it for the Past' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the past' approach?

copywriting successful campaign what's in it for the past

What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.


What is prompt engineering

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


garbage in, garbage out

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.



Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

  • The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
  • Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.
play background gpt3

Become a prompt researcher instead of engineer

  • If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
  • For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

  • The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
  • Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.