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Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for the Future' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the future' approach?

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Creating a Copywriting Campaign Utilizing the 'What's in it for the World' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for the world' approach?

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Generating an Opinion About the Content of 'How Can I Use the Power of the 'What's in it for the World' Approach in My Copywriting to Increase Conversions?'

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Generating an Opinion about the 'What's in it for Us' Approach in Copywriting Campaigns

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for us' approach?

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Creating a Successful Copywriting Campaign Utilizing the 'What's in it for Them' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for them' approach?

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Using 'What's in it for them' approach to increase conversions in copywriting

How can I use the power of the 'what's in it for them' approach in my copywriting to increase conversions?

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Generating an Opinion about a Successful Copywriting Campaign Utilizing the 'What's in it for Me' Approach

Can you provide an example of a successful copywriting campaign that utilized the power of the 'what's in it for me' approach?

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Using the 'What's in it for me' approach to Increase Conversions

How can I use the power of the 'what's in it for me' approach in my copywriting to increase conversions?

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Creating an Opinion about a Successful Copywriting Campaign Utilizing the Power of the Personal Touch

Can you provide an example of a successful copywriting campaign that utilized the power of the personal touch?

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Generating an Opinion About the Power of Specificity in Copywriting Campaigns

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Creating an Opinion about a Copywriting Campaign Utilizing Scarcity

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Generating an Opinion on a Successful Copywriting Campaign Utilizing Authority

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Example of a Successful Copywriting Campaign Utilizing the Power of Exclusivity

Can you provide an example of a successful copywriting campaign that utilized the power of exclusivity?

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Creating a Successful Copywriting Campaign with Repetition

Can you provide an example of a successful copywriting campaign that utilized the power of repetition?

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Using Repetition to Increase Conversions in Copywriting

How can I use the power of repetition in my copywriting to increase conversions?

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Generating an Opinion About a Successful Copywriting Campaign That Utilized the Power of Surprise

Can you provide an example of a successful copywriting campaign that utilized the power of surprise?

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Using Nostalgia in Copywriting to Increase Conversions

How can I use the power of nostalgia in my copywriting to increase conversions?

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Generating an Opinion About a Successful Copywriting Campaign Utilizing the Power of Curiosity

Can you provide an example of a successful copywriting campaign that utilized the power of curiosity?

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Creating an Opinion about a Successful Copywriting Campaign that Utilized the Power of Anticipation

Can you provide an example of a successful copywriting campaign that utilized the power of anticipation?

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Creating an Opinion About a Successful Copywriting Campaign Utilizing the Power of Association

Can you provide an example of a successful copywriting campaign that utilized the power of association?

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What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.