Create unique marketing copy with ChatGPT

Search and store tool for Chat GPT Prompt

Create unique and engaging marketing copy with ChatGPT, a pre-trained language model by OpenAI for generating high-quality and accurate content.

Using Email Content Personalization to Improve Open Rates

How can I use email content personalization to improve open rates?

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Increasing Open Rates with Email List Building

How can I use email list building to increase open rates?

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Best Techniques for Using Email Images to Increase Open Rates

What are the best techniques for using email images to increase open rates?

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Using Social Media to Drive More Opens for Email Campaigns

How can I use social media to drive more opens for my email campaigns?

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How to Reduce Unsubscribes from Mobile Users

How can I reduce the number of unsubscribes from mobile users?

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Using Email Deliverability Best Practices for Trigger-Based Emails

How can I use email deliverability best practices for trigger-based emails?

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How to Use Email Suppression Lists to Improve Email Deliverability

How can I use email suppression lists to improve email deliverability?

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Using Email List Segmentation to Improve Deliverability

How can I use email list segmentation to improve deliverability?

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How to Use a Double Opt-In Process to Increase Email Deliverability?

How can I use a double opt-in process to increase email deliverability?

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How to Use Email Design to Build Trust and Credibility with Subscribers

How can I use email design to build trust and credibility with my subscribers?

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Generating an Opinion about Lead Magnets and Growing an Email List

How can I use lead magnets to grow my email list?

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Creating a Consistent Brand Identity Using Typography in Email Templates

How can I use typography to create a consistent brand identity in my email templates?

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How to Use Dynamic Content to Make Email Templates More Engaging

How can I use dynamic content to make my email templates more engaging?

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Creating a Sense of Community with Email Design Templates

How can I use email design to create a sense of community in my templates?

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Creating Empathy in Email Design Templates

How can I use email design to create a sense of empathy in my templates?

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How to Use Email Design to Create a Sense of Friendliness in Templates

How can I use email design to create a sense of friendliness in my templates?

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Creating a Sense of Authority Through Email Design

How can I use email design to create a sense of authority in my templates?

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Creating a Sense of Exclusivity in Email Design Templates

How can I use email design to create a sense of exclusivity in my templates?

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Creating a Consistent Brand Identity Through Email Design

How can I use email design to create a consistent brand identity in my templates?

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Increase Email Template Conversion Rate with Design

How can I use email design to increase the conversion rate of my templates?

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What is “prompt engineering”?

A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”

![Source: https://www.youtube.com/watch?v=1NQWJjgi-_k

Designing effective and efficient prompts will increase the likelihood of receiving a response that is both favorable and contextual. With a good prompt, you can spend less time editing content and more time generating it.

Going from beginner → advanced prompt engineer

As companies like PromptBase arise around the idea that the prompt is the “secret sauce” to using generative AI, prompt engineering could easily become the “career of the future.” But, any generative AI user can become an “advanced” prompt engineer. Here’s how

Spend time with the tools

The more time you spend asking ChatGPT questions and receiving responses, the better your idea will be of various prompting approaches and their individual strengths and weaknesses
Use Open AI’s GPT playground to perform interactive trial and error with variations in your prompt, model, temperature and top_p values (uniqueness of answer, i.e. creativity), and more available within the UI itself.

Become a prompt researcher instead of engineer

If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?

Become a prompt researcher instead of engineer

The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.