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How to Use Direct Power in Copywriting to Increase Conversions
How can I use the power of the direct in my copywriting to increase conversions?
How Can I Use the Power of the Past in My Copywriting to Increase Conversions?
How can I use the power of the past in my copywriting to increase conversions?
Unlock the Power of 'What's in it for the Present' Copywriting with ChatGPT to Increase Conversions
How can I use the power of the 'what's in it for the present' approach in my copywriting to increase conversions?
How to Use the 'What's in it for the Future' Approach to Increase Conversions in Copywriting
How can I use the power of the 'what's in it for the future' approach in my copywriting to increase conversions?
Using the 'What's in it for Us' Approach to Increase Conversions
How can I use the power of the 'what's in it for us' approach in my copywriting to increase conversions?
How to Use the Power of the Personal Touch in Copywriting to Increase Conversions
How can I use the power of the personal touch in my copywriting to increase conversions?
Generating an Opinion About the Power of Specificity in Copywriting to Increase Conversions
How can I use the power of specificity in my copywriting to increase conversions?
Using the Power of Simplicity in Copywriting to Increase Conversions
How can I use the power of simplicity in my copywriting to increase conversions?
Creating an Opinion About a Successful Copywriting Campaign Utilizing Nostalgia
Can you provide an example of a successful copywriting campaign that utilized the power of nostalgia?
Using Storytelling to Increase Conversion Rates in Copywriting
How can I use storytelling in my copywriting to increase conversions?
Using the Problem-Agitate-Solve Method in Copywriting
How can I use the problem-agitate-solve method in my copywriting?
Using Storytelling in Copywriting to Connect with an Audience
How can I use storytelling in my copywriting to connect with my audience?
How Chat GPT Streamlined a Company's Accounting Processes: A Case Study
Write a case study detailing how Chat GPT assisted a company in streamlining its accounting processes.
10 Ways to Improve Memory and Recall While Studying for Exams
Come up with 10 ways to improve memory and recall while studying for exams.
How Chat GPT Helped a Client Improve Search Engine Rankings: A Case Study
Create a case study detailing how Chat GPT assisted a client in improving their search engine rankings.
Creating Effective Infographics Using Copywriting
How can I use copywriting to create effective infographics?
Using Power Words to Create a Strong Emotional Response in Copywriting
How can I use power words in my copywriting to create a strong emotional response?
Using Storytelling in Copywriting to Connect with the Reader
How can I use storytelling in my copywriting to connect with the reader?
Using the Power of the First-Person in Copywriting to Increase Conversions
How can I use the power of the first-person in my copywriting to increase conversions?
How to Use the Power of the Unknown to Increase Conversions in Copywriting?
How can I use the power of the unknown in my copywriting to increase conversions?
What is “prompt engineering”?
A “prompt” is the input that guides a generative AI model to generate useful outputs. Generative AI tools like ChatGPT, GPT, DALL·E 2, Stable Diffusion, Midjourney, etc. all require prompting as their input.

In a natural language processing (NLP) context, “prompt engineering” is the process of discovering inputs that yield desirable or useful results. As is the story with any processes, better inputs yield better outputs; or commonly said another way “garbage in, garbage out.”


Become a prompt researcher instead of engineer
- If you’re already a subject matter expert in something, consider figuring out how to apply your personal skills to generating the best prompts in your field
- For example, if you’re an expert in SEO, what questions do you ask yourself when creating SEO strategies? How can you translate this knowledge into better prompts to generate the same level of output with AI?
Become a prompt researcher instead of engineer
- The term prompt engineer glosses over the idea that prompt formulation takes hypothesizing, research, result measurement, and repetition. Instead, approach prompting like a research project.
- Try as many different variations and formulations of your prompt as possible. One problem can have hundreds of solutions and one solution can have hundreds of approaches. The same can be said of prompting.